Here is are some great resources and information from our friends at the Greater Philadelphia Hotel Association.
VISIT PHILADELPHIA Update
As the impact of COVID-19 on the tourism industry became clear, VISIT PHILADELPHIA began working with Russell Research to provide a regular report of the evolving travel perception, intention and sentiment in three key DMAs: New York City, Washington, DC and Philadelphia.
Key takeaways from this week’s report (as of 5/11) include:
- Consumers across the three DMAs are more optimistic about the COVID-19 situation as it pertains to travel than they have been in previous months. 31% of respondents think the situation is getting better as compared to just 5% in March/April surveys.
- 30% of travelers would feel comfortable visiting Philadelphia in the next three months (up from 23% in April) across all three DMAs, especially among travelers 18-34 (38%) and those from the Philadelphia DMA (42%).
- Beaches are the most preferred destination for travelers’ first leisure trip, according to 34% of respondents across all three DMAs. The next most popular destinations for 17% of respondents are small towns and countrysides or mountain/lake regions. Roughly six in 10 travelers indicated they would be comfortable with outdoor activities on their first leisure trip, especially outdoor attractions like zoos/botanical gardens and public parks/sightseeing attractions.
- Almost 50% of surveyed travelers across all DMAs said that they are interested in a hotel package to visit Philadelphia. Top motivators: discount hotel rates (56%), free/discounted meals at restaurants (41%) and flexible cancellation policy (38%).
Our full suite of leisure and business research ‒ from Russell Research, Sprinklr (social media sentiment), Longwoods International (national COVID-19 and traveler sentiment) and more ‒ is updated regularly and posted to visitphilly.com/research. For more information, contact Jasmine Armstrong, hotel relations manager, firstname.lastname@example.org.
|Local & Tourism Industry Updates:|
|SEPTA is beginning to resume full city transit services, with enhanced sanitation and new occupancy requirements.Case numbers and hospitalizations related to COVID-19 are dropping in the City of Philadelphia. As the weather warms up, Health Commissioner Tom Farley is advising against a Philadelphia-to-New Jersey beach migration for Memorial Day Weekend.Most of the Philadelphia region remains in the “Red Phase” of Gov. Tom Wolf’s plan to re-open the state. Here are more details on what’s needed to resume normal business activities.U.S. Travel issued a report this week with new projections on job losses, as travel industry unemployment reached 51% — nearly twice that of the Great Depression peak. They have outlined several priorities for recovery.|