Philadelphia Updates for May

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Here is are some great resources and information from our friends at the Greater Philadelphia Hotel Association.

VISIT PHILADELPHIA Update

As the impact of COVID-19 on the tourism industry became clear, VISIT PHILADELPHIA began working with Russell Research to provide a regular report of the evolving travel perception, intention and sentiment in three key DMAs: New York City, Washington, DC and Philadelphia.
 Key takeaways from this week’s report (as of 5/11) include:

  • Consumers across the three DMAs are more optimistic about the COVID-19 situation as it pertains to travel than they have been in previous months. 31% of respondents think the situation is getting better as compared to just 5% in March/April surveys.
  • 30% of travelers would feel comfortable visiting Philadelphia in the next three months (up from 23% in April) across all three DMAs, especially among travelers 18-34 (38%) and those from the Philadelphia DMA (42%).
  • Beaches are the most preferred destination for travelers’ first leisure trip, according to 34% of respondents across all three DMAs. The next most popular destinations for 17% of respondents are small towns and countrysides or mountain/lake regions. Roughly six in 10 travelers indicated they would be comfortable with outdoor activities on their first leisure trip, especially outdoor attractions like zoos/botanical gardens and public parks/sightseeing attractions.
  • Almost 50% of surveyed travelers across all DMAs said that they are interested in a hotel package to visit Philadelphia. Top motivators: discount hotel rates (56%), free/discounted meals at restaurants (41%) and flexible cancellation policy (38%).

Our full suite of leisure and business research ‒ from Russell Research, Sprinklr (social media sentiment), Longwoods International (national COVID-19 and traveler sentiment) and more ‒ is updated regularly and posted to visitphilly.com/research. For more information, contact Jasmine Armstrong, hotel relations manager, jasmine@visitphily.com.  

Local & Tourism Industry Updates:
SEPTA is beginning to resume full city transit services, with enhanced sanitation and new occupancy requirements.Case numbers and hospitalizations related to COVID-19 are dropping in the City of Philadelphia. As the weather warms up, Health Commissioner Tom Farley is advising against a Philadelphia-to-New Jersey beach migration for Memorial Day Weekend.Most of the Philadelphia region remains in the “Red Phase” of Gov. Tom Wolf’s plan to re-open the state. Here are more details on what’s needed to resume normal business activities.U.S. Travel issued a report this week with new projections on job losses, as travel industry unemployment reached 51% — nearly twice that of the Great Depression peak. They have outlined several priorities for recovery.
 
Best Practices
Hotel Housekeeping Coronavirus Basics, prepared by William D. Frye
General Hotel Guidelines
General Restaurant Guidelines

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